Kohler, a leader in the manufacture of kitchen and bath products, is set to showcase its new water-saving products for the first time at the upcoming Wetex expo in Dubai.

The Kohler selction of WaterSense Labelled plumbing products will debut at Wetex, the regional exhibition for water, energy and environmental services which runs from March 8 to 10. It will also unveil its Artist editions product range at the expo.

“This is the first year for Kohler to participate at Wetex to showcase new water-saving products together with our UAE distributor Al Hashimiya,” said Mohamed Nada, regional marketing manager for Kohler Company in the Middle East.

"Kohler has created a framework for our new product development organisation to heavily invest in the design and engineering of water-conserving products that don’t sacrifice performance or style," said Nada.

"With water conservation becoming increasingly important for the region, Wetex is the perfect platform to showcase these cutting edge designs to the Middle East," he added.

Continuing its commitment to preserve one of the most precious natural resources, water, Kohler boasts of WaterSense labelled products across all plumbing categories - toilets, bathroom faucets, showerheads, flushing urinal fixtures and flushing urinal valves.

“Kohler delivers industry-leading water-saving faucets, showerheads and toilet products with smart designs and beautiful style at a singular level of quality,” explained Nada.

Mirroring WaterSense’s primary goal of encouraging water efficiency and the use of water-efficient products that perform as well as or better than their less efficient counterparts, Kohler’s three major plumbing brands, Kohler, Sterling and Kallista, provide homeowners with water-conserving solutions for all bathroom plumbing.

“Kohler made a commitment to being a leader and innovator when the WaterSense program began, and we have backed that commitment by continuing to develop and certify products in every plumbing category of the program, and offering them throughout the Middle East through our regional distributor network,” said Nada.-TradeArabia News Service