Sharjah TV has unveiled its new brand identity developed in partnership with top consultants Lambie-Nairn as part of its plans to remain among the top public service broadcasters in the Middle East.

Pioneers in the world of branding and identity, Lambie-Nairn have launched some of the biggest brands in the world, winning awards and redefining genres along the way.

They has worked across all geographical markets, on projects big and small for the likes of Abu Dhabi TV, Al Arabiya, Qatar 2022, Telefónica, BBC and FIFA.

The branding, which has also been developed for Sharjah Media Corporation (SMC), the corporate parent of Sharjah TV, is in line with the vision and targets for SMC set by Dr Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah.

Sheikh Sultan bin Ahmed Al Qassimi, SMC chairman said: 'Our new branding and programme grid is proof of Sharjah TV’s intention to remain among the top public service broadcasters in the Middle East.'
 
'Lambie-Nairn proved their ability to understand our heritage and future vision, and our partnership with them has helped us evolve the channel and Corporation in line with the directives of Dr Sheikh Sultan.”

The branding draws on the Emirate’s reputation for home-grown productivity, and the passing on of skills and knowledge for the modern day, and is being adopted across the entire SMC organisation, said the SMC chief.

For the main channel, four new live action idents were produced, along with new channel and news graphics, he added.

Christian Schroeder, chief executive of Lambie-Nairn, said: “Our work for SMC has been particularly fulfilling as we were able to leverage our strategic, creative and production capabilities, and at a corporate level as well as the channel and news brand level.”

The project was overseen by Andy Hayes, general manager of Lambie-Nairn’s Abu Dhabi office, and also involved the consultancy’s London office. The channel idents were filmed in Sharjah, with post-production in London.

“The challenge, which we think we’ve risen to, has been to create a brand that will help engage a new audience while remaining faithful to the station’s tradition,” said Hayes.-TradeArabia News Service