Adobe Systems Incorporated Mena has unveiled a new strategy to make its leading creativity and business productivity applications more accessible to Jordan’s design industry professionals.

As part of the strategy, Adobe is offering Jordanian businesses discounts of up to 70 per cent on the published Middle East price of CS5 and Acrobat.

Mamoun Talhouni, director general, Department of National Library, Jordan, said: “Adobe’s latest initiative for its Jordanian users is highly important as it comes at a time when the reach of IT is spreading rapidly across all sections of the society. This step will significantly contribute to the development of Jordan’s small and medium enterprises, the growing creative industry and also other users.”

“Jordan is one of the most competitive economies in the Mena region, which is why we are exploring better ways to serve this vibrant market. We will start by better aligning our pricing, anti-piracy and business strategies with the unique needs of the country’s design professionals and small and medium enterprises (SME). We intend to complement the steady growth of Jordan’s business sector by providing products that greatly enhance their productivity,” said Abdallah Saqqa, general manager, Adobe Systems Mena.

Jawad Al Redha, Business Software Alliance (BSA) chair, Gulf Region, said: “Through this move, Adobe has once again set a fine example by making their widely used software more affordable to businesses, which can now invest only in genuine software and benefit from its optimal performance and be assured of an enhanced level of productivity and efficiency.

“Organisations need to be fully aware of the adverse consequences of using pirated software, both on their operations and the national economy as a whole since violating intellectual property rights can gravely compromise a country’s revenue earning potential and also result in loss of new job opportunities,” he said. – TradeArabia News Service