Yahoo! Maktoob has launched a new OMG! celebrity news site which will feature behind-the-scenes analysis to celebrity profiles, catering specifically to the Arab world.

The site automatically consolidates thousands of links and posts from throughout the region’s online community, offering visitors the unique opportunity to contribute and develop the site’s daily headlines. The Middle East’s hottest trends will also be reviewed in forums available exclusively to the OMG! site and can be accessed from wherever users are and across all devices.

“Originally a news aggregator, OMG! has seen an explosion of user involvement as technology enables people to connect and voice their enthusiasm like never before,” said Ahmed Nassef, vice president and managing director of Yahoo! Middle East.

“In this part of the world in particular, celebrity icons extend well beyond national borders to embrace the affection of people of all ages and backgrounds.  Few opportunities exist for these audiences to congregate within one region-wide forum, and it is our goal to have OMG! Arabic serve as a locally relevant platform designed for the public and incorporating their views and opinions.”

The inauguration of OMG! Arabic comes on the heels of Yahoo! Maktoob’s recent launch of its new Arabic and English home page for the Middle East.-TradeArabia News Service