Yahoo! Middle East has launched a new homepage that brings together the best of the Web with the best of Yahoo! Maktoob in a single destination across all devices in Arabic and English.

With the new homepage, Yahoo! Maktoob’s 32 million users can easily add applications – from Yahoo! or virtually any other site on the Web – and access them from any device.

“Internet usage in the Middle East has grown more than 1000 per cent since the year 2000 and shows little sign of slowing. With the launch of our new Arabic and English homepage we aim to provide the millions of internet users in the Arab world with personally relevant content, making Yahoo! Maktoob the centre of their online lines by connecting them to the people and things that matter to them,” stated Rich Riley, SVP and managing director of Yahoo! Emea.

“The new homepage is an opportunity for online users to have all their content personalised, tailor-made and adjusted to suit each individual’s preferences. For example, if someone is an avid football fan and regularly reads about football within the Yahoo! Maktoob News and Sports section, the homepage will recognize these habits and will display the latest football relevant news the next time this person visits,” added Ahmed Nassef, vice president and managing director of Yahoo! Middle East.

For Arab countries excluding the UAE, users who access the yahoo.com website for the first time will be redirected to maktoob.yahoo.com in Arabic, and for those that visit Yahoo.com from the UAE, will be redirected to en-maktoob.yahoo.com in English from mid-December.-TradeArabia News Service