Thomas Klein, the Dubai based restaurant consultants, and their Chicago architectural office PS Studio, have completed the design concept of the new series of pastry shops to be launched in Abu Dhabi.

The shops will operate under the name of Crème Royale, and are jointly owned by The Royal Group in Abu Dhabi and Greek investor, Theodore Zaravinos.

The first store will be located in Souk Al Merkazi (Central Market), and the second will open a few months later in Paragon Mall which will also feature a seating area for on-site consumption of sweets, pastries and light meals.

Paragon Mall will also house the central production unit, a state-of-the-art facility which will be over 250 square meters in size.

“Crème Royale was designed as a white space that showcases the pastries as precious jewellery and pieces of art,” said Paula Palombo, PS Studio principal.

“The display fridges have also been designed to replicate jewellery display cases made of chrome, glass and walnut wood.”

The first outlet is due to open in late January 2011, and the range of cakes available will include tailor-made wedding and birthday cakes, to ‘Prêt a Porter’ line of individual cakes of various sizes.

“Ultimately Crème Royale is designed as a sophisticated gallery displaying aristocratic patisserie,” said Daniel During, managing partner of Thomas Klein International.-TradeArabia News Service