Flagship, a leading Dubai-based hi-tech mobile and web applications provider, launched 'Rufoof', a bookstore application, at the recent Gitex Technology Week.

Rufoof targets the Arab audience with more than 4,500 books covering various sectors. The language of Rufoof is 70 per cent Arabic and 30 per cent English.

Shadi Hasan, managing director of Flagship Integrated Projects, said: “We are delighted to launch this world-class mobile application at Gitex. Rufoof is an amazing reading experience for the Arabic Content. Steps to live a quality reading experience with Rufoof are very easy because technology is becoming easier and user friendly to everyone.”

Rufoof users can view a wide range of titles in different categories so that they download a sample to use offline. Another feature of the application is reading through bookmark pages, search and change the font size as well as changing the colour of the shelves. The app download is absolutely free of charge,” he said.

Hasan said: “One of the dynamic interactive features of Rufoof is that it allows simplicity in using content. Moreover, books are carefully picked, monitored and controlled by Flagship. With Rufoof, authors' and publishers' books are more piracy protected, compared to many online libraries due to the high security features deployed by Flagship team of software developers.” - TradeArabia News Service