The Media and Marketing Show (MMS) 2010, a leading network and educational resources event, has recorded a 30 per cent increase in exhibitor numbers over that of last year, said organisers.

Organised by the Domus Group, the sixth edition of the event will be from December 13 to 15 at the Dubai International Convention and Exhibition Centre.

Publishing houses within the UAE have begun to refresh their stables with National Geographic, Rolling Stone and Sports 360 all set to launch in the later part of 2010. Broadcasters have also reiterated their commitment to expansion with reported advertising revenues figures up by over 20 per cent between January and June.

"This is indeed a great opportunity to partner with MMS 2010 considering its reputation as a leading business, networking and educational resource platform for the media and marketing industry in the region," said Yahia Al Masri, Orient TV's executive general manager.

"Orient TV is a satellite channel with Syrian and Levant roots, in the heart of the Arab world and GCC, which makes it essential to serve the Middle East market as a whole."

Over 10,000 people attended the media show in 2009 and the organisers are looking forward to a greater turnout for 2010 with workshops and announcements expected from all sections of the industry.

“The MMS is the most crucial event that made it possible for all of us media key players to meet and share our industry experiences and products in an ideal setup. Creative Media Solutions is a proud participant and supporter of the 2010,” said Ghassan Alasad - CMS Dubai managing partner.

“At MMS as we have always focused on creating and developing our own programming content, and we aim to make the MMS the only show of its kind in the region in terms of offering unique and improved programming content suitable for either TV channels or producers in this region and we intent to benefit from the MMS as a visible medium to promote our content improving strategies and continue our growth in the region and internationally.”

Media partners from across the region including Dubai Media City, Al Arabiya News Channel, Creative Media Solutions, and Sharjah TV will be joined by leading players from Europe including Deutsche Welle at what is set to be a high profile platform for leading media professionals.

A spokesperson from Deutsche Welle said: “Deutsche Welle is renowned for being one of Europe’s leaders in news, background information and interesting magazines. It provides a European perspective to audiences around the world and promotes intercultural dialogue.”

“Our Arabic language desk is of critical importance to our expansion and we see MMS 2010 as one of the key launch pads for us in the region,” the spokesperson added. – TradeArabia News Service