Masafi Juice, a top brand in the Middle East, said it has launched a new pink grapefruit flavour that "offers taste and health benefits of 'Pink Grapefruit' in its purest form."

With this, Masafi Juice now comes in ten original flavours – Orange, Apple, Mango, Tropical, Citrus, Melon, Berry Mix, Pineapple, Cranberry and Pink Grapefruit, the company said in a statement.

The new flavour offers a very indulging experience with its tangy blend of energizing pink grapefruit, lemon and orange flavours. The pink grapefruit extends multidimensional health credentials such as Vitamin C, Vitamin A, Calcium, Iron, Manganese, Potassium, Phosphorus, Magnesium, Folate and B-Vitamins, it added.

It offers a wide array of natural benefits such as aiding weight loss, because of their low sodium and high fat burning enzyme content, and is a powerful antioxidant. The grapefruit is also effective in lowering cholesterol and is an effective antiseptic, said a top official.

"The Pink Grapefruit flavour is set to reinforce the innovation leadership of Masafi Juice, which is currently ranked number 5 in the UAE juice market in the PET category," noted Rami Benjamin, business development manager at Masafi.

"Masafi Juice has also achieved unbelievable growth in the Tetra pack category, ranked among the top 10 just over a year since its launch," he pointed out.

On the new launch, Benjamin said: "We are happy to launch our new Pink Grapefruit flavour, coming close on the heels of our earlier health-oriented juices such as melon, pineapple and cranberry."

"Our new flavour comes with our authentic Masafi promise – it will tingle the taste buds, quench the thirst and provide a perky, refreshing juice experience. To top this all, the flavour provides unmatched health benefits," he added-TradeArabia News Service