Harman Middle East, a market leader in home, professional and car infotainment in the region, aims to leverage the stable demand for audio technology products and home theatre systems in Saudi Arabia, said a senior official.

“With Saudi Arabia’s consumer electronics market demonstrating strong growth and as local customers continue to embrace new innovations in home and personal audio computer systems, we have outlined a strategic plan to further entrench our presence in the Kingdom,” remarked Amit Malani, president of Harman Middle East.

The influx of next generation home, professional and car infotainment technologies has rapidly transformed Saudi’s consumer electronics industry, which is poised to hit SR14 billion ($3.73 billion) in 2010, he said, citing BMI growth projection.

The company, he said, has underlined its commitment to meeting local demand through market leading brands Harman Kardon and JBL, and its focus on establishing itself as a leading name in the thriving market.

'Harman ME is offering Saudi customers the highest quality audio/video receivers and sound systems in its two ‘harman house’ showrooms located in Tahliya Street and the Red Sea Mall within Jeddah,' he added.

Harman delivers complete home cinema systems with the high-performance A/V receiver and DVD player combined in a single component controlled by a single remote control, and perfectly matched with complete speaker packages.

In addition, ‘harman house’ also retails the luxurious ‘GLA-55’ system, Harman Kardon’s computer speaker, which can be used with computers, iPods or virtually any audio device with a 3.5mm; and its ‘Go + Play’ loudspeaker dock, Malani noted.

Harman ME, he said, addresses the diverse needs of a wide range of customers - from students to music enthusiasts as well as recording industry professionals through its innovative JBL speakers and multiroom systems.

Incorporating professional-grade technologies, materials and engineering to achieve an unequalled level of sonic accuracy, high-end JBL home loudspeakers include floor speakers, bookshelf speakers, center channels, subwoofers, in wall/ceiling speakers, outdoor speakers as well as speaker packages.

The company also carries personal audio products such as headphones, computer speakers and speaker docks; in addition to world-class car audio equipment including amplifiers, sound enhancers, subwoofers and speakers.

'The high quality brands we are bringing to the Saudi market allow local customers to remain up to speed on the latest audio and home theatre technologies being unveiled across the globe,' the official said.

'During Ramadan, we are anticipating increased demand for our products whose exceptionally high quality have been identified by customers to be in line with their requirements, and we remain positive of exceeding their expectations moving forward,” he added.-TradeArabia News Service