Ikea UAE, the home furnishings brand, will begin free delivery of its signature annual publication - the Ikea Catalogue 2011 - to all UAE homes on September 1.

The distribution follows the simultaneous 38-country global launch of the catalogue by Ikea.

Themed ‘Hooray for Every Day’, the 60th edition features 380 pages of the Swedish company’s products, fittings, furnishings, accessories with new lower price points and myriad ideas to inspire parents and individuals towards celebrating each day of their lives.

Ikea UAE, a member of Al-Futtaim group, has appointed Blue Truck to undertake the free door-to-door delivery of nearly 733,250 copies of the special catalogue which was first published in 1951.

The 2011 catalogue is also available at the Ikea stores at Dubai Festival City and Marina Mall, Abu Dhabi. Prices are guaranteed not to increase while the catalogue is valid for a full year from September 2010 till August 2011, according to a company statement.

“Ikea is a solid market relevant brand and our products continue to revolutionise interior design year after year, by setting trends that synergise aesthetics, utility and convenience,” said Mile Franicevic, general manager Ikea UAE.

“I’m glad to report that the Ikea 2011 Catalogue celebrates this wonderful variety and innumerable points of diversity.”

“The Ikea 2011 catalogue arms you with the ability to get exactly the home you love within the concepts of beauty, convenience and comfort. This year, even more than ever before, we are working very hard to offer unmatched value to our customers,” he added.

“With the introduction of this new catalogue we have focused on several innovative products that not only match Ikea’s high standards of sustainability but also stand the test of time.”

The new 2011 catalogue comes in an easy-to-carry format which is smaller in size than previous catalogues and offers creative ideas in its 380 colourful pages.

The catalogue also features product information complete with price, finishing, constituent materials, colour range and maintenance advice.

The most widely distributed commercial publication in the world, 198 million copies of the Ikea catalogue are printed in 28 languages and read by more than 400 million people in 38 countries, the statement said.

The catalogues are printed on totally chlorine-free paper and contain at least 10-15 per cent post-consumer waste. No rainforest or old-growth fibres are used and approximately 70 per cent of the paper used is from certified forests, according to the statement.

The catalogue also informs its readers about Ikea’s new store on Yas Island which will open in 2011. – TradeArabia News Service