Dubai-based Epoc Messe Frankfurt, a subsidiary of Germany's largest trade fair organiser Messe Frankfurt, will hold three new trade exhibitions in Dubai in March 2011.

The exhibitions, to be held from March 7 to 9 at the Dubai International Convention and Exhibition Centre, are Paperworld Middle East, Festivalworld Middle East and Playworld Middle East.

'Paperworld Middle East is a proven success in its field organised by our parent company Messe Frankfurt in Germany, while Festivalworld Middle East is an adaptation of Christmasworld, another well established brand by Messe Frankfurt,' said Epoc Messe Frankfurt chief executive officer Ahmed Pauwels.

'We believe that there will be a significant market for these new trade shows in the Gulf and Middle East. In addition, Playworld Middle East fits well into our overall branding strategy and the three shows which are co-located share similar synergies.”

'Judging from the strong results we achieved for our trade fairs held in the spring-summer season the exhibitions market continues to look good for us,” he added.

'During the last exhibition season we achieved excellent results with three exhibitions together featuring 2,036 exhibitors and welcoming close to 40,000 visitors. These results point towards a positive outlook for the exhibitions industry,' he added.

Paperworld Middle East is a new addition to the Paperworld brand family and a strong name to the region.

Besides running the leading international trade fair for paper, office supplies and stationery in Frankfurt, the Paperworld global network also incorporates Paperworld China, which has been running in Shanghai since 2005 and the Hong Kong International Stationery Fair. – TradeArabia News Service