Du, a leading telecom services provider in the UAE, has launched its AD Sports package offering full television coverage of the upcoming Barclays Premier League football matches.

Customers may subscribe to du’s AD Sports package for Dh31 ($8.44) per month, the company said in a statement.

“Having offered the best deal for the recently-held football event, we are now pleased to be offering our du TV subscribers the hotly-awaited Barclays Premier League through AD Sports, which enables football fans to enjoy all the matches, hassle-free, from the comfort of their own homes,” Farid Faraidooni, chief commercial officer, du.

“This latest offering proves yet again that du is committed to providing top-class home entertainment and is focused on bringing top sporting events to the UAE’s viewers,” he added.

The AD Sports package – which begins airing from 14 August 2010 - includes full coverage of the event, during which 20 English football clubs play 38 games each, totalling 380 games in the season, all in high definition (HD) format, the statement added.

The package will also feature the Premier League matches, broadcast and produced straight from the UK. Coverage of the event includes pre and post-game analysis and live reporting from the stadium with Arabic and English commentary.

Also featured in the package is a special set of 24/7 English Premier League programmes, as well as live coverage of the Formula 1 in high definition, according to the statement. – TradeArabia News Service