Jordan-based Action PR, a leading public relations services provider, has signed an agreement with New World, a top advertising and marketing company, towards handling all aspects of New World’s media consultancy.

Action PR has tailored a public relations strategy which aims at introducing New World's services to the public arena, a statement said.

This tailor-made strategy will include public and media activities and promotional campaigns in aid of New World's aspiration to achieve a leap in advertisement and marketing in Jordan and provide a wide range of innovative tools, it added.

"Public relations and its scope of work are very crucial to any enterprise seeking to clarify its operations and objectives and to communicate its essential messages to the right people,” said Fouad Asfour, New World's general manager.

“It is therefore that we chose Action Public Relations to represent us, as they are pioneers in the field with wide-ranging experience of continuous work for a number of companies and institutions from different sectors," he added.

Nabil Hijazin, Action PR's managing partner, said: " Since we have garnered an extensive experience in providing strategic public and media relations services for a wide array of clients, we made sure that we map out and  implement creative and well- researched plans that meet New World's standards and effectively leverage their brand value.” – TradeArabia News Service