Japan-based Sanyo, a leading consumer electronics brand, will support Jordan Inbound Tour Operators Association’s (Jitoa) ‘Don’t Mess with Nature’ environmental campaign.

The initiative is designed to raise environmental awareness of the country’s historic Jerash city and how it can be best preserved for future generations of visitors.

It will also aim to improve visitors’ experience of the ancient city, and aims to ultimately encourage a more anti-litter mindset among all who visit the culturally significant site.

Don’t Mess with Nature will see Sanyo and Jitoa adopt the archeological Roman city of Jerash for one year in which a number of environmental activities, ranging from clean-up campaigns and trash bin installations to insight signage maintenance, will take place.

“Sanyo is committed to creating environmental sustainability in every part of the world in which it operates, including here in Jordan,” said Motokatsu Sakaguchi, managing director, Sanyo Gulf.

“It is natural, therefore, that Sanyo would eagerly accept the opportunity to sponsor the excellent work in Jordan that Jitoa is undertaking with its Don’t Mess with Nature campaign,” he added.

As part of their contribution, Sanyo will be providing battery recycling bins, and raising awareness with regards to the importance of protecting the environment against hazardous waste materials. – TradeArabia News Service