Television advertising accounted for 78 per cent of the total media adspend in the UAE and Pan-Arab region  between January and April this year, a report said.

The monthly Adex report of media advertising spend across the UAE and Pan-Arab countries by Ipsos, one of the region’s leading media research agencies, said the share of print advertising (which includes both newspapers and magazines) was 22 per cent for the same period.

Taking on from these optimistic growth figures, the Domus Group, organisers of the Media and Marketing Show (MMS) 2010, has announced its partnership with O3 Productions, a subsidiary of the MBC Group and Orient-ESJ, the Arab satellite TV group and Ecole Superieure De Journalisme De Paris, the world’s oldest school of journalism. Ipsos will also elaborate on findings of the survey conducted on advertising spends within the media industry.

The show this year focuses on production in the broadcast medium. O3 Productions will bring its expertise in video production and content creation for broadcast media to the event. Orient-ESJ will be conducting professional television training workshops to talk about the current developments and the future of the Arab media.

Workshops at MMS this year will highlight key developments and future trends in broadcast production and advertising within the media industry. “Our partnership with leading companies in the media space is an effort to better the quality of the show every year,” added Maysoon Abulhoul, managing director, Domus Group.

The Media and Marketing Show (MMS) will be held from December 13 to 15, at the Dubai International Convention and Exhibition Centre.-TradeArabia News Service