Dubai Aluminium Company Limited (Dubal), the owner and operator of one of the world’s largest single-site aluminium smelters, has launched a brand new corporate website.

Completely re-built so as to be consistent with the company’s refreshed brand visual system and strengthened brand positioning, the new online platform is not only modern and exciting in look and feel, but also provides more information about the company and has been configured to grow with the business, said a statement.

“Much has happened in the four years since our original website was developed and deployed – both in terms of our company and the information technology available,” said Khalid Buhumaid, vice president Corporate Relations & International Affairs and official spokesperson of Dubal.

“This meant that the website no longer truly represented Dubal, and a quick-fix update of the contents could not suffice. Instead, a total re-build of the site architecture was necessary, as was a modernisation of the design templates.”-TradeArabia News Service