Media EYE Middle East, a Dubai-based regional media monitoring service, has launched a new, state-of-the-art media monitoring system that incorporates cutting-edge technologies, intelligent management, and top-tier service quality.

Promising to slash media monitoring costs by at least 50 per cent in comparison with industry averages, Media EYE’s newly-launched system is capable of addressing any media tracking requirement imaginable – from individual services to fully-customisable turkey solutions, a statement said.

“Our new media monitoring system provides businesses the opportunity to keep a steady eye on their activities and products in the news conveniently and cost-effectively. With it, they can also monitor their competitors and the prevailing trends in their specific industry,” said Quinton Erasmus, business development manager at Media EYE Middle East.

Operating on a set of configurable keywords and sectors, Media EYE’s service utilises an intelligent, multi-layer filtration and recognition system that guarantees all press mentions are detected and delivered to partners through email alerts.

To maintain an optimum level of accuracy, Media EYE Middle East boasts of extensive publication coverage, encompassing newspapers, trade and consumers magazines in both English and Arabic within the GCC region. Online media monitoring also comes as a value added service and will soon include over 160 internet publications, he said.-TradeArabia News Service