Al Arabiya News Channel has announced its partnership with the sixth edition of the Media and Marketing Show (MMS) 2010, a leading networking and educational resource platform for media and marketing professionals.

A leading Pan Arab news channel, Al Arabiya is the broadcasting partner for the second consecutive year. The MMS will be held in December at the Dubai International Convention and Exhibition Centre.

The event will see media and marketing organizations showcase their products and services, explore new partnerships and expand businesses.

Delegates attending the event can also look forward to insightful learning by Ipsos Mena, one of the region's leading media research agencies, said the event organisers, Domus Group.

Ipsos Mena will also work with MMS 2010’s as their research partner and present key statistics about television viewership in the region, detailed media and advertising research study.

“Our collaboration with MMS last year was great particularly with the successful forum organized by Al Arabiya that attracted the biggest telecom operators in the region in one big debate”, said Nasser Alsarami, head of Media at Al Arabiya.

“We look forward to a new partnership this year with the leading media and marketing show in the region,” he noted.

On the new tieup, Maysoon Abulhoul, managing director of Domus Group, said, "We are pleased to strengthen our partnership with Al Arabiya TV for the second consecutive year. Our event plays a significant role in shaping the future of the media and marketing industry in the region. The informative response from past events has helped us enhance our programme this year."

The event has in the past attracted industry giants like CNN, O3 Productions, MBC Group's production arm, Samanyolu TV, Busy Bee, Al Riyadh Newspaper, Al Ayyam Publishing, Maktoob, ITP, Mediaquest and Dar Al Sayyad among others.

"We are positive that MMS 2010 will garner positive participation and expect a growth of 20 per cent over last year,” added Abulhoul.-TradeArabia News Service