OgilvyOne has unveiled a new service that offers end-to-end digital media solutions from creative concepting through to media investment, implementation and optimisation in Bahrain.

The new service, neo@Ogilvy was launched during a presentation led by neo@Ogilvy business director, Anna Gibbons and OgilvyOne Bahrain business director, Hannelore Grams focused on turning Digital media into performance based marketing.

“Planning and buying digital media is completely different to buying traditional media. With traditional media once the space is purchased the job is almost finished. However, once digital media is bought the job has only just started, explained Gibbons.

'Constant monitoring and data analysis can improve performance therefore enabling companies to gain more value out of digital channels,' she noted.

'We specialise in optimising a brand’s web presence. Because we can track and measure all consumer interactions with a brand in the digital space, we use this information to continually improve campaign performance.'

'This might mean testing different channels, improving creative, multivariate testing on the landing environment or changing a purchase or registration process in order to optimise a user experience with a brand in real time,' Gibbons explained.

The service of neo@Ogilvy will be available to companies in Bahrain who want more effective digital presence.

“Here in Bahrain we are delighted to add this service to our overall offering. We believe there is a strong market as there is growing competition of websites in the market and a higher demand on relevant search activity. Driving customers to web is critical in today’s ever increasing connected world,” Grams added.

The service was recently launched in Dubai, neo@Ogilvy operates within 39 OgilvyOne offices around the world and employs over 650 specialists covering all digital media disciplines.-TradeArabia News Service