Riyadh Exhibitions Company (REC) has signed an agency agreement appointing JP Wright to represent REC in the USA and promote various trade exhibitions and conferences organised by REC.

The US has been a leading trading partner of Saudi Arabia, according to official industry figures, which show that the total agricultural, fish and forest product exports from the United States to the kingdom in 2009 reached $721 million, while the retail packed or consumer-oriented food products reached a record $248 million, representing 34 per cent of the total US exports to Saudi Arabia.

The events covered by the agreement are Saudi Build & Saudi Stone 2010, Saudi Agriculture 2010 and Saudi Agro-Food 2010.

'The new partnership with JP Wright is part of our ongoing efforts to boost our presence in the US market and effectively reach out to different target audiences,' said Mohammed Al Hussaini, deputy general manager, REC.

'We believe that we can build on REC's impressive track record to develop an awareness campaign about the emerging investment and business opportunities in Saudi Arabia and how REC's exhibitions and conferences serve as a gateway to these lucrative prospects,' added John Parke Wright IV, chairman of JP Wright.

Saudi Agro-Food 2010 and Saudi Agriculture 2010 will be held concurrently with Saudi Food Packaging 2010 from October 4 to 7, at the newly completed Riyadh International Exhibition Centre.

Saudi Build & Saudi Stone 2010 is scheduled for October 18 to 21 at the same venue.-TradeArabia News Service