BPG Media, a regional leader in media planning and buying services and Maxus, GroupM’s fast-growing global marketing and media services agency, have formed a strategic alliance to offer best in class media solutions.

BPG Media, the media planning and buying arm of Dubai-based BPG Group, said this alliance gives the GroupM agency its first presence in the Middle East and North Africa markets.

Maxus is one of four global media agency networks within GroupM, along with MediaCom, Mediaedge:cia and Mindshare. Both are part of WPP, a world leader in marketing communications.

The new alliance, called BPG Maxus, will offer existing and new clients best in class media services and solutions including strategic planning, implementation and buying, analytics, and digital communications throughout the Mena region, said a company statement.

The Mena region is a critically important one for many of our clients, and we need a strong presence there,” said Kelly Clark, Maxus Worldwide CEO.

“Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Mena,” he added.

Commenting on the new alliance, Avi Bhojani, Group chief executive officer of BPG Group, said: 'In the light of tough market conditions, BPG Group made a paradigm shift in the way we engage clients. Now we have gone beyond offering services and focus on providing discipline and medium agnostic solutions.'

'Our affiliation with Maxus will further enhance our integrated marketing communications model.  This collaborative approach is a reflection of BPG Group’s commitment to become a trusted innovation partner for clients,' he added.

Satish Mayya, COO of BPG Media, said the collaboration with Maxus will assist us in developing the right platform to navigate through the new media era, and help us acquire global know-how in an area of communications that is evolving fast.

'By merging our synergies into BPG Maxus, we will be able to deliver exceptional value to clients in the Middle East,' he added.-TradeArabia News Service