Go-Green.ae has launched an online campaign to promote the Earth Hour, from 8.30-9.30pm local time on Saturday, March 27.

As part of the campaign all people across the planet are invited to join the call for action in support of the climate change initiative.

'It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future. Through our 'Go Green Ambassadors Program', we are trying to reach out to people across the planet in over 60 countries worldwide,' said Sharad Agarwal, founder of Go-Green.ae.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

Earth Hour started in 2007 in Sydney, Australia, when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. By 2008, Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the, Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

‘Go Green’ web portal was launched in July 2008. The main objective of the site is to increase the awareness of environmental issues that affect the future of the planet.

Go-Green.ae features ‘Green Stories’ that demonstrate the steps taken by corporations as part of their commitment to preserve the planet. Global organisations such as Panasonic, Orange, Toshiba, Cisco, Discover, Dell, HSBC, Google, Marriott, Hotels and Resorts Intercontinental Hotels, Hyatt, Zipcar, Nissan and Mazda share their ‘Green Innovations’ online.

The ‘Green Heroes Program’ gives credit and encouragement to individuals who have contributed in the fields of renewable energy, energy efficiency and sustainability.

Go-Green.ae, an Ekotribe initiative won the Alternate Energy Award at Adipec, in recognition of its contribution to promoting environmental awareness.-TradeArabia News Service