Siegel+Gale, a top strategic branding consultancy and part of communications firm Omnicom Group, has appointed Christine Anis to the position of strategist at its regional Middle East office in Dubai.

Anis joins Siegel+Gale with seven years of experience having previously worked on branding projects for Emaar, Nakheel, Dubai Pearl, Baccarat Residences, Atlantis, Dubai Healthcare City, NBK, GEMS and Sudatel.

“I’m delighted to be joining one of the world's premier strategic branding companies. Sieigel+Gale’s philosophy of ‘Simple is Smart’ is an idea I truly believe in and think that organizations in the region need to adapt in the way they communicate and present their brands,” Anis said.

“My primary role at Siegel+Gale will be to help clients gain a deep understanding of their customers' needs, identify market gaps and competitive offerings, then translate those into simplified, unique brand ideas that drive the way their organization communicates and behaves,” she added.

“Christine takes a very rigorous and strategic approach to helping regional clients better understand what their brand should stand for and what they need to do to deliver on their brand promise,” said Tarek Sultani, managing director of Siegel+Gale Middle East.

“She will leverage her insight of the region, local culture and the Arabic language to develop client brands that are truly relevant to this market and have a strong appeal to their audiences,” Sultani added. – TradeArabia News Service