International Expo Consults (IEC) announced the creation of the SGI Awards 2011 today (January 25) at the opening ceremony of Sign & Graphic Imaging Middle East 2010 in Dubai.

Designed to reward innovation and creativity in the sign and graphic industry throughout the Middle East, the SGI Awards 2011 will focus on the use of outdoor applications for brand promotion. Categories will include Most Innovative Marketing Campaign, Most Innovative Fleet Graphics, Most Innovative Outdoor Signage, and Most Innovative Green Outdoor Campaign, with the emphasis on creative and innovative use of products, technology and environment.

'Having successfully run SGI for 12 years, we have witnessed many superbly creative uses of outdoor media – such as vehicle and tall building wraps and hoardings, for example, and we believe the developing talent in the region is capable of setting new trends and  producing even more exciting uses and applications in the industry - and should be recognised by their peers accordingly,' stated Abdul Rehman Falaknaz, president IEC.

SGI 2010 showcases the latest products and emerging technologies from the industries of Advertising, Architectural Hardware, Banners & Posters, Digital Imaging, Electronic Message Centres, Electronic Signage, Graphic Imaging, Graphic Services, Large Format Printing, and Signage.

SGI 2010 will run until January 27.-TradeArabia News Service