Du, the integrated telecom operator in the UAE, has tied up with the On Demand Group to bring to its TV customers, a bouquet of recently released Arabic, Hollywood, and Bollywood blockbusters, through its latest Video on Demand service.

The offering brings to customers the best in home entertainment with titles such as Dukkan Shehata, Friday the 13th, and Star Trek, along with Bollywood hits such as Billu Barber and Heroes. The first of its kind service in the UAE was launched in December 2009 in collaboration with the three-screen video enabler for premier content – the UK-based On Demand Group.

“With this service, customers can enjoy the movies of their choice at the click of a button. We are currently in the process of negotiating deals with content providers, to further add to the line-up,” said Farid Faraidooni, chief commercial officer, du.

On Demand Group will develop and maintain an on-demand library of top-rated studio and network television titles. Selections will include transactional Video on Demand content from major Hollywood studios and a range of subscription Video on Demand movies, series, documentaries, children’s programmes and music videos.

“This deal further demonstrates the content aggregation strategy that we have successfully developed in the UK, German speaking countries, southern Europe and now the Middle East, to provide increased efficiencies, cost savings, programming and marketing expertise and speed to multiple clients in multiple territories,” said Tony Kelly, CEO, On Demand Group.
 
On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media, 3 UK and, through its On Demand Deutschland joint venture, Telekom Austria and Unity Media – from day-to-day operations, to content library management, and full-service on-screen and off-screen marketing.-TradeArabia News Service