Canon Middle East, a leading imaging and business solutions provider, recently hosted a special seminar on the digital printing industry for print students of Helwan University, Cairo.

The initiative came about due to the success of Canon’s Essential Business Builder Program (EBBP) which was shared with key clients and partners in Cairo.

“We were pleased to accept the invitation and host a seminar for print students,” said Ayman Aly, product manager, Canon Middle East.

“The seminar generated an insightful debate on digital market trends and on how digital printing technology can be integrated with offset,” he added.

“This initiative is testament to the fact that Canon is a trusted and preferred partner in providing market leading expertise and is committed to providing the highest standards of support to the Egyptian print industry.”

Canon shared with the students findings from its commissioned study, ‘The Insight Report - Digital Printing Directions’ which provided insights into the digital printing industry.

Aly also discussed the mission and objectives of EBBP, broadening the students’ awareness of the business support and consultancy packages offered by leading brands such as Canon.

As part of the ongoing programme, print students of Helwan University have been invited to the Canon - ETCO showroom in Al Obour City for a full day of hands on experience with Canon’s latest print technology such as imageRunner Advance.

Students will get the opportunity to put the technology through its paces and experience the latest advances the print industry has to offer. In addition the students will receive on-the-job training and guidance from highly trained staff at ETCO, Canon’s accredited partner in Egypt, said a statement.

Dr George Nubar Simonian, professor of print media, Helwan University, said: “Our students gained valuable insights on the topic ‘Digital marketing trends and opportunities’ from the seminar.”

“The example of Canon Middle East launching their latest imageRunner Advance during the peak of an economic recession has certainly reaffirmed the confidence among our students in the opportunities that exist within the digital printing industry,” he added. – TradeArabia News Service