du, an integrated telecom service provider in the UAE, is now providing broadcast services by up-linking several channels of the Abu Dhabi Media Company (ADMC) to the Nilesat satellite.

Abu Dhabi Sports channel and National Geographic Abu Dhabi channel have been available since the summer of 2009, and Abu Dhabi Al Emarat channel was recently introduced in October.

du’s broadcast division and ADMC are currently discussing the future launch of additional standard definition (SD) and high definition (HD) channels and are working toward shaping the next phase of their cooperative agreement, said a statement.

“The new partnership with ADMC showcases du’s broadcast services expertise and is in-line with our corporate strategy for growth and development,” said Mohamed Al Shahi, senior director, broadcasting, du.

“We are delighted to partner with a leading firm like ADMC in bringing superior satellite television services to viewers across the UAE and the region, and we look forward to jointly launching additional channels in the near future – including HD offerings with next-generation sound and picture advancements,” he added.

“We are committed to delivering world-class content, and our agreement with du enables us to broadcast a premier selection of channels to our large and growing viewership,” noted Ahmad Almenhali, head of transmission operations, ADMC.

“du shares ADMC’s passion for progress and innovation, and the new partnership will give both companies numerous advantages going forward. In the coming months, we will be discussing future opportunities to bring exciting new channels to air, leveraging du’s broadcast experience and ADMC’s pioneering approach to television content provision,” Almenhali concluded. – TradeArabia News Service