Masafi Juice has achieved its highest juice equity in the UAE since its launch in May 2006, according to a study by leading market research agency AC Nielsen. The company also introduced its new Cranberry flavour drink.

Masafi Juice is currently ranked number 5 in the UAE juice market in the plastic bottles category, enjoying 7 per cent market share. The juice has also achieved unbelievable growth in the tetra category, ranked among the top 10 within a year of its launch, garnering two per cent market share in the category.

To coincide with its increasing market share, Masafi Juice announced the launch of the new Cranberry flavour to cater to discerning customers’ tastes and preferences. With the new addition, Masafi now comes in nine original flavors – Orange, Apple, Mango, Tropical, Citrus, Melon, Berry Mix, Pineapple and Cranberry, said a company official.

The new flavour offers the unmatched taste and health benefits of Cranberry in its purest form, offering a rich combination of nutrients such as fibre, vitamin C and quercetin, thus extending truly multidimensional health credentials.

Rami Benjamin, Business Development manager at Masafi, said: "The launch of the new Cranberry flavour epitomizes Masafi’s commitment to extending value and choice to its customers and reinforces its reputation as a byword for innovation and excellence in the region."

"The new juice variant follows detailed consumer insights and market trends – both qualitative and quantitative. We have based this launch of over 30 years of clinical research which proves that Cranberry has a positive impact on health – be it cardiovascular, cellular, gastrointestinal, oral or urinary tract," he noted.-TradeArabia News Service