Lacnor, a leading name in the UAE fruit juices and dairy industry and part of National Food Products Company, has made a strategic addition to its product portfolio with the launch of a new short life fruit juice, Lacnor Fresh.

The move is expected to provide a further impetus to its market leadership in the juice category which showed a robust growth of 16 per cent last year and is currently estimated to be valued at Dh1 billion.

The range is targeted at the fast growing segment of health conscious consumers who are looking for more natural and healthy options without compromising on taste.

“The new Lacnor Fresh addresses consumers needs, as it is all made from 100 per cent natural ingredients comprising only the goodness of the fruit, the whole fruit and nothing but the fruit,” said Mohamed Salawy, Juice and Dairy marketing manager at National Food Products Company.

Lacnor Fresh is made of 100 per cent natural ingredients, with no added sugar, preservatives, artificial colourings or flavourings. The new Lacnor Fresh range gives consumers a healthier option to choose from and for the first time, consumers can see exactly what’s gone into their juice with the number of fruits used mentioned on each bottle packaging (eg. 1.75 litre bottle of orange juice has 25 oranges), he added.

The launch of Lacnor Fresh has been supported with a 360 degree communication approach which includes a range of activities such as advertising, out of home and in-store sampling and an interactive educational website, online.

The website www.madebynature.ae, explains what nutritionists across the world would  agree, that 5 portions of fruit and vegetables every day is one of the best ways to stay healthy and live a better life because they’re packed with vitamins and minerals and can help maintain a healthy weight. They are also an excellent source of fibre and antioxidants.

Lacnor Fresh comes in 6 different variants: orange, mango, apple, mixed fruits and two smoothie blends - strawberry and banana, and mango and banana.

The Lacnor Fresh range is produced locally by National Food Products Company. It is available in four convenient packs of 200ml, 500ml, 1 litre and 1.75 litres.-TradeArabia News Service