Sweets Middle East and SnackTec Middle East have opened with more than 150 companies from 35 participating countries exhibiting at the events.

The shows are also seeing new participation from Azerbaijan, Bulgaria, Czech Republic, Denmark, Hong Kong, Lithuania, Portugal, Singapore, Spain and the United Kingdom.

Thousands of trade visitors will be attending Sweets Middle East and SnackTec Middle East to source the latest and best sweet and snack products for the region’s booming sweets and confectionery market.

Sweets Middle East runs from November 2 to 4 at the Dubai International Convention and Exhibition Centre alongside Sweet & SnackTec Middle East. The exhibitions are organised by Dubai World Trade Centre in conjunction with Koelnmesse, organiser of the world’s leading confectionery show ISM.

“The third edition of Sweets Middle East and Sweet & SnackTec Middle East will see many of the international and regional companies looking to expand their business operations in the region,” said Trixee Loh, senior vice president, Exhibitions, Dubai World Trade Centre.

To cater to this growing international trade, Dubai Municipality will be hosting an ‘International Buyer’s Centre’ during the event.

In addition to the new International Buyer’s Centre, Dubai Municipality is also helping to organise an Educational Workshop on ‘Understanding Food Trade Regulations in Dubai’ to provide further support and guidance to the hundreds of international companies who will be showcasing their latest products at the show.

Other features at Sweets Middle East and Sweet & SnackTec Middle East include live dessert demonstrations and chocolate tasting from international chefs, who will be showcasing new methods using molecular techniques involving nitrogen, calcium and sodium alginate.-TradeArabia News Service