Dohaland, a subsidiary of Qatar Foundation, presented a unique insight into long-term plans for sustainable development within Qatar at a major ecological awards event in Doha.

The ongoing Qatar Today Green Awards (QTGA) recognises worthy environmental initiatives, to celebrate projects that will have a demonstrable positive impact in the present time and for future generations.

As a partner for the event, Dohaland used the opportunity to provide an update on its mission to build sustainable, innovative developments that enrich communities.

A major focus for Dohaland is the use of techniques and materials that both respect the environment and deliver a cleaner, greener quality of life for the whole community, said a statement.

“At Dohaland, we take a best practice approach to sustainable development. All our projects, including our signature project Heart of Doha, will be built with consideration of the long-term impact on the environment at the centre of the construction process,” said Mohammed Massoud Jarallah Al-Marri, projects director, Dohaland.

“Our aim is that Dohaland’s environmentally-friendly developments will set new standards for green building within Qatar, by embracing the knowledge and values of previous eras,” he added.

“The sustainability lessons of the past, such as recognizing the importance of local materials and the opportunities of the local climate, will help shape Qatar’s future as a pioneer in environmental design and sustainable living.”

Dohaland was established with a mandate to create leading-edge urban living concepts that build on traditional Arabian architecture and design, and the company is committed to promoting environmentally-friendly living, the statement added.

It is taking a lead in environmentally-aware development by investing in green building initiatives and supporting original research in this area.

Jawaher Al Khuzaei, assistant manager, public affairs, said: “Dohaland is proud to support QTGA as part of our wider approach to corporate social responsibility, which looks to encourage engagement with the key issues of innovation, heritage, sustainability, enrichment and environment.”

“The company continues to support initiatives like the QTGA to help stimulate discussion around new approaches to sustainable development and to engage the people of Qatar with Dohaland’s vision and mission.”

Dohaland is leading the evolution of a new distinctly Qatari language for architecture through signature projects like the Heart of Doha, a major site located in Inner Doha, the statement said. – TradeArabia News Service