Primedia International, a leader in directory and business publications, is partnering with Bahrain’s first corporate communications summit, which focuses on specialised branding, communications and marketing.

The Corporate Communications Conference 2009 will take place on October 27 and 28 at the Diplomat Radisson Blu Hotel.

The event is already attracting leading, international domain experts of branding and communication solutions, services and technologies across the GCC, Asia and Europe, according to a statement.

Further, strong participation is expected from senior branding, culture and design experts and decision-makers from many countries and many large organisations have shown keen interest in their participation.

“We are excited to announce the partnership of Primedia International,” said M A Sridhar, the CEO of Roshcomm, the main organiser of the event.

“Formerly Tele Gulf Directory Publications, Primedia International has just successfully concluded a rebranding exercise. This event is a good opportunity to showcase the efforts involved in such rebranding exercises,” he added.

“Primedia International is the undisputed leader in directory publications in the region and directories have been their core business for the past thirty years,” Sridhar continued.

“The announcement of Primedia’s participation is a significant endorsement of the rapidly evolving Corporate Communications Conference 2009. The announcement provides key reassurance that the Conference is attracting leading businesses to partner with us.”

John McIsaac, chief executive of Primedia International, said: “We are pleased to partner with Roshcomm, the main organiser of Corporate Communication Conference 2009 and other business events.”

“These events represent an ideal opportunity to showcase our strengths to the business community at large,” he added.

“We have just successfully concluded a rebranding exercise, in response to the growing demands of the market. Erstwhile, rebranding largely signified logo redesign or stationery change. As the industry leaders would concur, branding has a lot more than just logos and advertising. It permeates to the very core of an organization and provides a unique opportunity to shape the organizational culture, in an ever changing business landscape.”

“Pursuant to the rebranding, we will use our strength of brand recognition to leverage existing relationship, extending offerings to new clients through new products, new platforms & new focus. We will also be lending our support to all other Roshcomm events that are scheduled for 2009,” McIsaac concluded. – TradeArabia News Service