Tandberg, a leading provider of telepresence, high-definition video conferencing and mobile video products and services, has announced the opening of its Middle East head office at Dubai Internet City.

The Middle East executive briefing centre – located in the newly built Office Park Building in Dubai Internet City – is fully equipped with Tandberg’s technology, enabling it to act as a powerful tool to demonstrate the business value that visual communication can offer to improve everyday business life.

"Tandberg has set up similar briefing centres in its offices around the globe to create a consistent experience with the same look, feel and messaging where customers can connect with partners and appreciate the full potential that Tandberg can help achieve when implemented through a multisite organisation," said Georges Lemire, Tandberg general manager (Mena).

“Our Briefing Centre is a fully integrated communication hub able to communicate in real time with our offices across the globe,” he stated.

According to the company's country manager (UAE & Oman) Munzer Aloush, Tandberg's telepresence solutions create a highly collaborative, in-person meeting experience with other remote participants. "This is so life-like that it creates the feeling of having a conversation with colleagues at the other end of the boardroom table."

"The benefits of Tandberg’s product affect all aspects of a company’s performance, from effective time management and inter communications, through to cutting travel expenses by up to 30 per cent or even more in some instances, all positively adding to an organisation’s bottom line and ultimately, its profit."

"The Vodafone Group, for example, that currently has 35,000 employees globally using Tandberg solutions, has reduced travel costs by 30 per cent. Soon 70,000 employees across the globe will be connected via Tandberg and this is sure to see a further saving on travel and accommodation expenses," he pointed out.

By replacing business travel with video conferencing, Tandberg itself, which employs over 1,500 staff globally, was able to save over $45 million and 21,000 metric tons of carbon emissions, and gained about 38,250 productivity hours over the past year.

“I have a meeting with my corresponding departments from around the world on a weekly basis, which allows us to formulate strategy and ensures we’re all on the same page,” said Tandberg Mena marketing manager, Hana Ibrahim.

“Its invaluable as it unifies us as a team, increasing productivity, and gives us the opportunity to really sort through the issues as if we were in the same room, face-to-face, in a way that email or the phone can’t," she noted.

“Without this technology available to us there’s no way that about 90 of us could meet on such a regular basis without dramatically eating into company profits – not to mention the increase in downtime resulting from having to travel to a central point for the meetings,” she added.-TradeArabia News Service