Abu Dhabi National Exhibition Centre (Adnec) said it is working to create the world’s first fully connected exhibition lifestyle destination with the help of two of the leading hospitality groups - Starwood Hotels and Resorts Worldwide and Hyatt.

Aloft Hotels, a high-design/low-cost brand from Starwood Hotels, and Hyatt Hotels & Resorts will together offer the complete hospitality product for Adnec visitors and exhibitors and help drive this vision forward, said a senior official.

The construction around the Adnec continues at pace on the 408 room Aloft hotel and the iconic Capital Gate, which will house the landmark Hyatt at Capital Centre hotel, Simon Horgan, Adnec Group CEO stated.

'When it is fully open, the Aloft Hotel will have one of the largest hotel capacities in the UAE Capital with 408 rooms, and it will target primarily young business travellers by offering a stylish and contemporary product to its guests.'

'Hyatt at Capital Centre, a 189-room hotel, has been developed specifically for the Capital Centre development and will welcome travellers accustomed to high levels of service, design and innovation,' he noted.

'Aloft will capitalise on growing worldwide recognition as one of the industry’s most compelling lifestyle brands targeting the niche of forward thinking individuals. The new Hyatt at Capital Centre will add authenticity, style and luxury to the region while enabling all guests, whether travelling for business or leisure, to unwind and gather in celebration feeling productive and revitalised.'

Horgan said: “We are creating the world’s first fully connected exhibition lifestyle destination and it is absolutely critical which hotels are located on-site.  In Starwood Hotels and Resorts Worldwide and Hyatt Hotels & Resorts we have chosen two of the industry-leading companies to help drive this vision forward.'

'Although targeting very different markets, both companies are bringing very high quality products and service to Abu Dhabi, which will reinforce Adnec’s position as the region’s leading exhibition centre and greatly add to the hotel portfolio of the city,' he added.

Soaring at 160 metres above the ground, this gravity-defying building leans a staggering 18 degrees and is set to become a world-famous landmark for Abu Dhabi city. The architectural feats that define this project are combined with elegant interior design concepts to create a refined hotel guest experience.

Stephan Vanden Auweele, Aloft Hotel general manager said: 'The Aloft Hotel will be something new for Abu Dhabi. We don’t classify ourselves as 5, 4 or 3 star hotel because conventional hotel grade systems do not fit the Aloft concept. We have the ultimate product in terms of technology and convenience and we offer a distinctive and unique experience.'

'Aloft is not about a specific age-group, or nationality, or category, rather it is about a certain lifestyle,' he pointed out.

Thierry Bertin, Hyatt Hotels & Resorts, vice president of Sales and Marketing, International Operations, said Hyatt at Capital Centre is set to become a landmark hotel on the Abu Dhabi skyline and a leading hotel in the region.

'It will showcase exceptional design and offer memorable experiences to Abu Dhabi’s visitors all while providing our guests sweeping panoramas of the capital through its location within the iconic Capital Gate building,' he added.

The Aloft and the Hyatt at Capital Centre are directly linked to the exhibition centre and will be 20 minutes away from Downtown Abu Dhabi and 15 minutes from the Abu Dhabi International Airport.

Although they will serve mainly Adnec visitors and exhibitors, they are also expected to become a regular destination for the residents of Abu Dhabi, Horgan said.-TradeArabia News Service