OKI Printing Solutions, a leader in the colour printing market, announced that it has posted positive sales growth in the face of a broad market decline.

The company’s strong performance is highlighted by the Emea A3 colour market where it saw sales growth of some 17 per cent in the face of an overall decline of over 27 per cent.

“Despite this tough economic situation and the low demand as businesses are reluctant to spend, we are glad to see OKI marking growth across all sectors,” said John Ross, general manager, Middle East, India, North East Africa, OKI printing solution.

Compared to other major players in the market, OKI Emea has accomplished an outstanding performance in a market that declined across the board by 25 per cent during the second quarter.

According to IDC figures, OKI was the only vendor to show an energetic growth of 27 per cent in the falling A3 color laser segment in Q2 2009 across Emea. Also in the mono laser sector, the company’s sales grew by 17 per cent in a market that shrank by 38 per cent.

On a regional level, OKI Printing Solutions saw growth in some areas such as in the colour laser markets A4 and A3 (21-30 PPM) and weathered the economic crises pretty well where the losses of other players reached unprecedented figures of up to 50 per cent.  The mono Laser market across the Middle East and Africa in Q2 shrank by 42 per cent while OKI’s sales increased by 3 per cent in Q2 2009.

Oki’s sales growth in Saudi Arabia and the UAE has been particularly strong in the face of market declines: the mono laser market targeting work groups in Saudi Arabia experienced a dramatic decrease by 82 per cent, with the UAE market dropping 85 per cent in the UAE - OKI’s Middle East sales are cited by IDC to have been boosted by 96 per cent in this segment.-TradeArabia News Service