Digital production technology will be the answer to meet the region’s increasing demand for individualisation in flooring and furniture design as well as innovation in printing of surfaces and components, say industry experts.

“Digital design plays an important role in looking for new visual options, as consumers and designers alike move towards digitally customising their flooring,” said Erno Nemeth of German floor manufacturer, Parador.

“Computers allow innovative textures and shapes to be designed, a new form of aesthetic that cannot be created through traditional techniques.”

Ajai Kumar Dayal, general manager for retail and marketing at Easa Saleh Al Gurg Group, said: “Dubai is a multi-ethnic society with diverse needs and large disposable income."

"Digital creativity and individualization is being emphasized in all of the latest flooring fashion, and with Parador’s designer laminate flooring, we can offer personalised flooring solutions catering to the evolving needs of our clientele," he added.

Parador, in association with Dubai’s leading office supply store, OFIS, presents customers with individual, tailored solutions for customising their own laminate floors, which will allow consumers to express their originality through unique graphic decors, said a statement.

“As a designer, I am always searching for inventive ways to express creativity and originality,” said Nylisha Cherian, designer, KCA International. “Parador’s digital flooring design options provide me with a multitude of methods to achieve the exact look that I want every time.”

The digital design concept has become exceedingly popular with designers and architects because of its flexible design features, quality, and durability.

Neil Andrew, senior designer, RMJM, said: “The new laminate flooring concept definitely provides more room for creativity and imagination in floor designing.  Furthermore, the high density fibre used allows it to endure high traffic levels, making it viable for any project.”

In addition to graphic solutions for floor design, Parador’s product offering includes three main types of flooring: solid wood, engineered wood and laminate flooring. Laminate flooring is the region’s top selling product for both commercial and domestic use. – TradeArabia News Service