The Nielsen Company, a leader in consumer research and media information, has announced the opening of its new regional head-office for the Middle East, North Africa and Pakistan at Dubai Media City (DMC).

A market research company engaged in providing marketing and media measurement information, analytics and industry expertise, Nielsen’s new headquarters at DMC, the region’s leading media hub, will complement its strong presence in the Mena region, said an official.

Mohammed Abdullah, DMC executive director, said: "As the region’s leading media hub, our success over the past eight years is characterized by our continuous commitment to meeting the dynamic needs of the fast growing media sector."

“We constantly explore fresh avenues in our committed endeavour to provide the best in class services to our customers and business partners. We are confident through its path-breaking initiatives The Nielsen Company will add enormous value to the media cluster,” he added.

With diversified business interests in FMCG, telecom, automobiles, finance, tourism and government departments, The Nielsen Company has more than 1,300 employees in 29 offices across 13 countries in the region.

Piyush Mathur, regional managing director of Nielsen (Mena), said: "DMC will serve as a highly strategic base for our activities and bring us closer to our clients while helping us streamline our geographical operations and align with our clients’ niche regional requirements."

"We will continue to focus on delivering greater value to clients and we believe our location at Dubai Media City will enable us to serve them better," Mathur observed.

“We see the current downturn as a pit stop in a car race. This is the time to refuel, check your tires, fasten the seatbelt and prepare for the growth ahead,” he added.-TradeArabia News Service