Paris Hilton launched her “My New BFF” in Dubai yesterday during a press conference at the Festival City InterContinental hotel.

The realty show is the result of a new co-production agreement between Lionsgate Television International, Ish Entertainment, Paris Hilton Entertainment and the UAE-based companies, Uniqon and Viola Communications.

In this version Hilton will visit Dubai and invites potential best friends to compete in tests of loyalty, endurance and girl politics to find her perfect Best Friend Forever (BFF).

Twenty-two contestants will try their best to become Hilton’s new BBF in the 20 days she will spend in the emirates.

Even though the series is based on the US and UK format, in Dubai the show will be adapted to the local culture and code of conduct. 

Hilton said: "I look forward to learning about the Middle Eastern culture and having many new experiences during my visit. I hope I can help other people around the world see and learn more about Dubai and all the amazing things it has to offer".

Meanwhile, Dubai Studio City (DSC), the dedicated film production cluster and a member of Tecom Investments, said it has smoothed the way for a season of “My New BFF” to be shot on-location in Dubai in the coming month.

DSC facilitated the government approvals and locations approval through the Dubai Studio City’s Location Approval Services (LAS) department, as well as arranging sponsorship for show, said a statement.

Jamal Al Sharif, executive director, Dubai Studio City, said: “A secure operational environment, remarkably attractive locales, incomparable logistical advantages and an expanding local talent base have made Dubai the preferred destination for film and television production.
 
Spread over an area of 22 million sq ft, Dubai Studio City has 14 fully equipped sound stages, a 3.5 million sq ft back lot for outdoor shooting, commercial offices, pre-built studios, a business centre and post-production studios. The first phase of the development includes three sound stages – one 15,000 sq ft unit and two units of 25,000 sq ft each. – TradeArabia News Service