Newby Teas of London, a premium tea manufacturer from UK, is set to introduce its range of traditional black, green and flavoured teas to the hotels, restaurant and café segment across the UAE.

A distributor from the Fine Food Guild UK`s award winning range (awarded Nine gold medals at 2008 Great Taste Awards) of premium teas, Newby is served in some of the UK’s finest hotels and restaurants.

Since its entry into the Middle East in 2007, Newby has built a strong and focused retail network with over 150 blends of the world’s finest teas and tisanes, said a company statement.

Newby’s wide range consists of  (including English Breakfast, Green Sencha and Earl Grey, herbals and fruit infusions (including Peppermint, Chamomile and Rosehip & Hibiscus) and a selection of Rooibos infusions (including Rooibos & Saffron).

In addition to the comprehensive selection of traditional teas and infusions, Newby offers intriguing and exotic blends such as, Cinnamon and Cranberry flavoured black teas, as well as a growing selection of traditional Chinese green, black, oolang and white teas.

Newby Teas of London is the perfect solution for those looking to tap into the lucrative premium out of home tea market, Amal Prasad, CEO, for Middle East, said.

“Having made tremendous inroads into the consumer sector with a strong and focused retail sales network currently, we can confidently focus our efforts on the hotel, restaurant and café segment now,” Prasad noted.

'Newby is continuously looking at ways to ensure that tea is presented to the end user in the best possible way.'

'Freshness of the dry product and the correct serving method is absolutely central to achieving this, which is why we will work closely with all our hospitality customers to ensure they get the best out of our teas, making it possible for them to maximize revenue,' he added.

Distributed exclusively by Geralt ME in the UAE, the Middle East operations are headquartered in Dubai and add to the European, Eastern European and Asian networks.-TradeArabia News Service