Mena Internet Technologies (MenaITech), a human resources solutions provider, has launched an eco-friendly rebranding initiative in cooperation with the Jordan Environment Society (JES).

As part of the drive, MenaITech employees dropped off outdated marketing material for recycling at the allocated JES’ material collection site centre.

“We have revamped our corporate logo which has led us to reprint and reproduce all our marketing material from collateral, to signage, to stamps,” said Dr Bashar Hawamdeh, MenaITech CEO.

“We have therefore decided to recycle our paper in the spirit of the World Environment Day instead of discarding it with no community benefits in return,” he added.

Regarding MenaITech’s new logo, Dr Hawamdeh said: “What we have done with the new logo is minute yet significantly effective. We have modernised several elements within the logo to fall in line with our new product logos; a move that we believe will standardize all our material and promote homogeneity.

"Also as an HR systems company we wanted to give our logo more of a human friendly yet technological feel that we communicate within our corporate identity.”

JES executive director Eng Ahmad Al-Kofahi said: “We’re proud to have been the first point of contact for MenaITech when their idea to recycle their material came about.”

“As the first IT company taking this initiative with us, we would like to further promote such activities within this sector since we believe that the ultimate purpose of IT companies is to automate otherwise paper based transactions and to support paperless environments,” Al-Kofahi added.

The first project of its kind in Jordan since 1994, JES’ recycling project is the first pilot project that is taking place in cooperation with the greater Amman municipality and the Ministry of Environment.

Its aim to preserve natural resources, minimise pressure on waste dumps, spread and apply the concept of separating solid wastes for recycling, and promote the use of recycled materials. Such objectives are achieved by spreading the idea of recycling through awareness campaigns that are accompanied with used paper and plastic collection activities.

The recycling project won the Ford International Award in Dubai and the Dubai Municipality Award in addition to other international and regional awards. – TradeArabia News Service