Kenexa, a global provider of business solutions for human resources, has unveiled its new brand formula for multiplying business success.

The rebranding effort puts a new focus on its unique integrated offerings that combine employee science, technology, business process and consulting to positively impact business performance.

The formula for business success - , i X e = s™ -  requires two elements the individual and the environment. When you multiply the right individual by the right environment, success is inevitable, said Rudy Karsan, CEO of Kenexa.

Kenexa recently opened an office in Dubai at the Dubai International Financial Centre.

The multiplication sign in the formula for success is the secret to unlocking human potential. It is the factor that separates Kenexa from every other company in the marketplace. While other companies have solutions that affect the “i” or the “e,” only Kenexa can multiply them to maximize business outcomes.

The formula will be rolled out in the company’s website, collateral and other materials, he added.

Kenexa has also unveiled a modern corporate logo that reinforces its new look and feel, and emphasizes the “X” in the formula. The new logo is reinforced by the tag line: “HR Success Multiplied.”

One of the ways the company delivers on the “X” is through Extreme Service. Delivering on this requires the commitment to being accurate, timely, responsive, proactive and foremost, learning mutually with customers about how to solve business problems and improve business outcomes using strategic HR solutions.

The new rebranding effort also underscores Kenexa’s broader mission statement of transforming the global workforce. It is an expression for communicating and delivering on its brand promise.

'With the rebranding of our company, we want to clearly communicate that the goal of Kenexa is to help put people around the world in the right jobs, and to create work environments that maximize their potential.'

'By doing so, they are more productive employees, as well as better parents, friends, partners and neighbours,' he added.-TradeArabia News Service