Advertising International Company (Adinc), a well known provider of integrated marketing communications services in Oman, has appointed Pranav Dewan as its new creative director.

In his new role, Pranav, a creator and brand custodian for numerous brands, will be heading the creative department at Adinc.

He will be involved in all creative projects and strategies for ongoing pitches and existing accounts at Adinc, said a statement from the company.

Known as the man behind Lehar Namkeen’s (including Lehar Kur-kure) evergreen baseline - ‘Kya karein, control nahin hota’, Pranav has won 3 Top CAG awards during the course of his career, and has supervised the most talented of creative people.

He has launched the entire portfolio of Samsung products in India, as well as all of Pepsi Foods, Maggi Macaroni and Microsofts’ Windows XP.

This apart, he has devised brilliant advertising for Nestle, Dabur, Mindware Software and Business Standard Newspapers. On the Marketing and Strategy front, Pranav has also served as India’s brand head of Red & White Cigarettes, Godfrey Philips India.

Having a passion for teaching and learning, Pranav has taught at several educational institutions throughout India including - Faculty of Management Studies (FMS), Symbiosis University, Amity, APJ Institute, ISBM, Symbiosis Art College and Indraprastha College.

He has also worked with leading advertising agencies such as JWT, Arms Bozell, Trikaya Grey, Everest (Bates), Mudra DDB, Euro RSCG and Arms Advertising.

Prior to joining Adinc, Pranav was creative director and owner of PRANAh - Academy for Advertising Copywriting in New Delhi, India.

"Pranav has been creator and brand custodian for numerous brands over the past 19 years, and has also been responsible for launching and building them. At Adinc, Pranav joins a veteran team of multi-disciplinary advertising professionals to align with the expanding demands for integrated, innovative advertising solutions."

"His vast industry experience and creative input will definitely contribute to our overall growth and productivity. We welcome Pranav to Adinc”, said Bikram Sehgal, general manager, Adinc.

A well known provider of integrated marketing communications services in Oman, Adinc provides different areas of advertising and marketing specialisation; helping deliver creative, effective, and intelligent solutions that help a brand rise above its competition.

The arrival of Pranav as creative director indicates Adinc’s commitment to boosting its creative resources at senior levels, he added.-TradeArabia News Service