Abu Dhabi will play host to 'The Big Boys Toys Super Show' a major lifestyle expo, combining gadgets, new technologies and top brands along with high impact entertainment features.

The Big Boys Toys Super Show will run from April 30 to May 2 at the Abu Dhabi National Exhibition Centre, said event organiser Artaaj.

This new concept in consumer exhibitions is coming to the Middle East for the first time in the backdrop of an estimate released by US-based Consumer Electronics Association (CEA), which says the global spending on gadgets will rise by 4.3 per cent over 2008 to $724 billion in 2009.

The growth in spending on gadgets and other high-end technology products has been rising steadily in recent years, CEA, an industry authority on market research and forecasts, reported in January, as more consumers increasingly spend discretionary income on 'toys' they see as a necessity.

Moreover, BBTS Abu Dhabi is likely to attract significant attendance, with the Emirate and the UAE in general having become one of the world's leading exhibition destinations.

“BBTS Abu Dhabi will feature a range of the latest and greatest cars, bikes, boats, planes and gadgets as well as high-impact entertainment products,” he noted.

The event will be categorised into seven ‘mega’ zones – off-road, drive, ride, marine, wired, aviation and lifestyle.

Activities on offer include Airsoft, the latest recreational combat sport, a Wakebox for testing wakeboarding skills, surfing and waterskiing skills, a gaming arena, hobby centres and golf simulators.

Biju Jayaraaj, chief executive officer of Artaaj, said that BBTS Abu Dhabi will showcase the world's most innovative products across the spectrum, offering something for everyone.

"The quality of the exhibitors that will be on show at Big Boys Toys Super Show is evidence of the resilience of the luxury segment in the region, despite the current global economic situation, and the massive appeal of Abu Dhabi as a venue of choice for exhibitors,” Jayaraaj said.

“BBTS promises to be a great day out for the whole family, packed with interactive features," he added.

Tickets to the show are already on sale, and are priced at Dh100 ($27.20) per day or Dh200 for all three-days. VIP tickets cost Dh250 for one day or Dh500 for all three-days. – TradeArabia News Service