Ethos Consultancy, a leading provider of innovative customer service measurement and improvement solutions within the Middle East, launched its new corporate brand identity.

The company recently celebrated its fifth year of operation and success within the region.

“Customer retention and loyalty is so important during the tough economic conditions of today, which is why our business continues to grow amidst the uncertainty that surrounds us” said Robert Keay, managing director, Ethos Consultancy.

Established in the UK in 1995, Ethos Consultancy relocated its head office to Dubai in 2003 after years of consulting within the Middle East.

In November 2008, Ethos opened an office in Abu Dhabi. The company works with a diverse portfolio of clients across Oman, Qatar, Bahrain, Kuwait, Egypt and Saudi Arabia.

During the last five years Ethos Consultancy’s achievements include the development and execution of several complete customer service benchmarking studies across retail, telecoms, automotive, hospitality, government and banking sectors.

Ethos Consultancy’s Annual Bank Benchmarking study has become a key tool within the retail banking community with banks anticipating the results of the 5th annual report scheduled for release in November 2009, he added.

Since April 2008, Ethos Consultancy has been working with the UAE Federal Government to deliver measurement of customer satisfaction across 38 ministries and government authorities as part of their Service Excellence Programme.

'We have obtained exclusive rights for the Middle East to access major benchmarking data produced in Canada, world leaders in service excellence. In 2009, our focus will be to offer these international service quality benchmarks from over 10 countries around the world.'

More recently, in December 2008, at The Lloyds TSB Small Business Awards, Ethos was celebrated as the most innovative and unique small business within the UAE.-TradeArabia News Service