Xerox, the leading document management technology and services enterprise, is giving visitors an insight into effective business survival skills at a time when all sectors are looking to meet the challenges of today's global economic climate.

Xerox will bring 'Real Business Live' to Gulf Print this year showcasing real customer applications to print professionals, creative Agency staff, marketers and vertical enterprise businesses.

It will also show how the companies can better control costs and ensure survival and success through the strategic use of digital and value-added services.

The theme for this year, 'Many people, one passion, one team' is very much evident at the show, where Xerox will be sharing their stand with Dynagraph, one of the leading suppliers of products and services to the print industry across MEA.

In addition, there will be several technology partners who collaborate with Xerox on the stand and thanks to such partnerships Xerox delivers robust, end-to-end print production solutions that enable users to make the transition to digital in the easiest and most cost-effective way.

“This is a challenging time for most industries, print included. At Gulf Print 09, we will be speaking to print professionals and showing them how they can survive and be profitable,” said Tim Gould, general manager, Global Services and Production, Xerox Middle East & Africa, Developing Market Operations.

“We will be discussing a wide range of ‘real business’ issues including digital colour printing, value-added services such as variable information printing and Web-to-print systems, workflow automation, effective business models, strategies for cutting through the clutter of information overload and high-profit applications such as one-to-one marketing,” he added.-TradeArabia News Service