Zain Bahrain has joined hands with UrFilez, a digital music company set up on the lines of iTunes, to launch the first online and mobile social community devoted to local music in Bahrain.

UrFilez (https://www.urfilez.com) is the an online and mobile-phone social community devoted to the local music of the Middle East, Africa and South Asia.

As per the partnership agreement, UrFilez will launch its platform in the Kingdom this month and will roll out to the rest of the Middle East and Africa later in the summer.

'Zain Bahrain, already known for its rich value-added content, has now added yet another tune to its jukebox. With this tieup Zain Bahrain customers can become members of  UrFilez and the service will be available to them by the end of the week, said a Zain official.

'We are excited to work with UrFilez and offer their service to our users. Through our partnership, our users will be able to access their favorite local artist and even buy music using the mobile phone payment system,' said Emad El Kayali, marketing director at Zain Bahrain.

 'Zain's goal is to provide the consumers the best services using the latest. We plan to rollout the UrFilez service to our remaining territories in the coming months,' he added.

UrFilez is consolidating and digitizing the local music and is offering a unique service and value to the emerging markets, said a top official.

'We are the first company to capture, consolidate and digitize local music and making it available to music lovers via through the online and mobile platform,' said Hassan Miah, the CEO and co-founder of UrFilez.

UrFilez carries more than 5,000 local artists, including Nancy Ajram, Hayfa Wahbi, Ragheb Alama, Rashed Al Majed, Miami Band, Samo Zain, Samira Said, Amr Mostafa and Esam Karika.

Additionally, UrFilez offers a global showcase for up-and-coming, unsigned music artists and allows users to post ratings and reviews, and to share files. UrFilez also offers a recommendation engine which learns its users’ music preferences, and continually improves itself.

'Through UrFilez, music lovers everywhere will be able to access their favorite local artist and share their love of music with other fans. We plan to unite all the music lovers of the emerging markets through music and technology,' he added.

UrFilez utilizes proprietary technology to provide a service never seen before - content-rich online music services, with a focus on a dynamic, targeted local music scene, along with both internal and integrated social networking, Miah noted.

'UrFilez is yet another example of Zain Bahrain's unceasing quest for value-addition and our ability to offer customers services that will enhance their lifestyle,' said Zain Bahrain’s special projects manager Bashar Al Alami.

'We are sure the service announcement will be music to our customers' ears in more ways than one! The Zain-UrFilez partnership will bring the latest music hits to customers and keep them linked in a mobile social network that has music as a common passion.'

'Our cutting-edge technology will enable hundreds of music-loving Zain customers to share a common passion!,' Al Alami added.-TradeArabia News Service