Baskin Robbins, the world’s largest chain of ice cream specialty stores, today announced the launch of its first café in the Middle East.

Café Baskin Robbins in Jeddah, Saudi Arabia, is a new concept store from the company, revolutionising the upscale dessert offerings including fondues, slice cakes and other indulgent treats, said a statement.

The event was inaugurated in the presence of Mohammad Bin Ali Al Yami, the general manager of communications and media department at Jeddah Municipality. Also present were Osama Saleh Yadkar, general manager of Jumeirah Trading Company, Rajesh Thapar, CEO of Galadari Brothers Group,  Manoj Loya, general manager for the Gulf at Galadari Ice Cream Company, Scott Colwell, global marketing officer of Baskin Robbins and John Varghese, managing director of Europe, Middle East and Asia of Dunkin Brand.

The new store, located at Corniche Jeddah, is the equivalent of a fast-casual restaurant in the ice cream segment where customers can enjoy premium quality Baskin Robbins offerings and top-class service standards in a comfortable ambience and inviting interiors suited for entire family. The Café offers convenient seating for all, including separate enclosures for males and families, said the statement.

The flagship store from Baskin Robbins will be operated by Galadari Ice Cream Company (GICC), the exclusive licensee for Baskin Robbins for the entire region since 1978, through Jumeirah Trading Co Ltd (JTCL), its licensee in Saudi Arabia.

Colwell said: “The launch of our first Café Baskin Robbins in Middle East is part of our strategic growth and diversification in the region. In our new concept store, we offer a never-seen-before experience to our regional customers in an electric, bright and fun atmosphere through unique and exotic treats.” - TradeArabia News Service