Deutsche Messe Dubai Branch, the regional arm of Deutsche Messe Hannover - Germany, one of the world’s leading international trade fair organisers, will launch three international trade shows that will run concurrently during January 2010.

CeMat Middle East, MDA Middle East and IA Middle East will run in parallel from January 19 to 21, 2010 at the Dubai International Airport Expo Centre.

CeMat, MDA and IA trade fairs are spin-offs from their mother shows in Hannover – Germany with successful annual editions in China, India and Turkey. The latest editions of these trade fairs will make its debut in Dubai to cater to the wider Middle Eastern markets and its catchment areas.

CeMat Middle East is the world’s largest trade show profile for internal logistics and materials handling.

The inaugural Dubai edition will host world leaders in mechanical handling, warehouse technology, workshop equipment, packaging and order picking equipment systems for materials handling technology, warehouse technology, logistics, loading technology, internal logistics – systems and software, internal logistics-services and outsourcing.

MDA Middle East, the international trade fair for motion, drive and automation, is a key segment of the world’s oldest and largest industrial and technology trade fair Hannover Messe.

It will focus on key categories like hydraulics and pneumatics, fluid power generation, production equipment, bearings, sealing technology, sealants, services and software for drives, gears, hydraulics and pneumatics.

MDA Middle East will attract a wide cross-section of professionals, engineers, technocrats, R&D managers and decision makers from across the industrial sectors led by the oil and gas, energy, distributive trades, government and public sector, plant engineering, petrochemical and construction segments, said a statement.

IA Middle East, the international trade fair for factory, process and industrial building automation, is also an important segment of Hannover Messe, highlighting critical areas in automation, i.e., assembling and handling systems, industrial image processing systems, control systems, PLC, Scada, sensors, actuators, industrial building automation systems, safety and security systems, industrial IT and software, among others.

The trade fair aims to offer the latest innovations, solutions and products to enhance the development and rising awareness in the area of quality manufacturing practices.

“The economic upswing in the previous years has given a tremendous impetus to the fields of logistics, industry and automation, not only in the GCC but the wider Middle East region as well,” said Angela Schaschen, managing director of Deutsche Messe Dubai Branch.

“It is our vision and commitment to encompass and attract exhibitor and visitor interest from countries like Iran, Syria, Jordan, Lebanon, Egypt, Morocco, Algeria, Tunisia and Libya, in addition to the GCC region, who are rapidly strengthening their manufacturing and industrial infrastructure,” she expalined.

“Dubai was the obvious choice for us when it came to selecting the venue to host the new trade show profiles.

“The city is rightly regarded as the trade show capital of the Middle East, given its world class infrastructure, the maturity of its hospitality sector and its major achievements in various fields like engineering, architecture, trade and commerce,” said Schaschen.

Being specifically launched to cover the wider Middle East, Africa, the Indian sub-continent, CIS and the Central Asian region, the new shows will leverage the synergies that evolve from a unique combination of three highly-focused trade show profiles, she added.

It will provide the perfect platform, as well as serving as an annual meeting place and forum for exhibitors from all over the world to network with leaders from the entire region in key technolo