Dubai Media Incorporated (DMI) announced that Dubai TV, the group’s leading channel, will sport a new identity starting March 15, following a strategic rebranding exercise.

In the new look, the channel will assume a dynamic appearance, in addition to innovative and modern ideas for the channel breaks that will sport a more youthful appearance.

As part of the rebranding initiative, the existing bouquet of programming on Dubai TV will also undergo a total revamp, reflecting the channel’s keenness to cater to a wide variety of contemporary viewers even while paying adequate attention to local sensitivities.

'The new look at Dubai TV aims to reflect the channel’s status as a progressive and much-admired media platform for local, regional and international viewers,' said Abdullatif Al Gergawi, general manager of Dubai TV.

Dubai TV's programming is varied and includes coverage of news, sports, finance and business, in addition to family shows.

A pioneer in the field of satellite broadcasting in the Arab world, Dubai TV holds the credit of being the first station in the region to telecast its programming via satellite to Europe and North America, he added.-TradeArabia News Service